Technologies such as artificial intelligence, augmented reality, virtual reality, 5G and IoT are going to significantly disrupt how consumers engage with brands in every industry.

Increasingly, consumers are realizing they can harness their individual purchasing power to advance change.

More than ever before, consumers are choosing to back brands they believe in. To them, it’s not just what a company does that matters, but more importantly, how it conducts its business and the impact it has on society.